A radical thought backed by a bold visual and verbal identity. Healthcare made easy.

Digital Design. Website/App. 2019.


Radically real care

With a focus on overhauling the US health system, Nurx appointed Studio Koto to create a new identity that matched their attitude and aspirations. The new brand, based around the idea of freedom and taking the contol back, reflects this spirit of protest and rebelliousness while highlights the high standard of care and attention. An easy and honest approach to on-demand healthcare.

Nurx - App screens Nurx - Home
Nurx - Desktop Nurx - Mobile

Studio Koto

Creative Director Jowey Roden

Verbal Strategy Director Alice Walker

Lead Designer Arthur Foliard

Digital Designer Anton Martinez

Motion Designer Christian Beck