A radical thought backed by a bold visual and verbal identity. Healthcare made easy.
Design for Web and App at Koto.
With a focus on overhauling the US health system, Nurx appointed Studio Koto to create a new identity that matched their attitude and aspirations. The new brand, based around the idea of freedom and taking the contol back, reflects this spirit of protest and rebelliousness while highlights the high standard of care. An easy and honest approach to on-demand healthcare.
Credits
Jowey Roden Creative Director
Alice Walker Verbal Strategy Director
Arthur Foliard Lead Designer
Anton Martinez Digital Designer
Christian Beck Motion Designer