Nurx '19

A radical thought backed by a bold visual and verbal identity. Healthcare made easy.

Design for Web and App at Koto.


Radically real care

With a focus on overhauling the US health system, Nurx appointed Studio Koto to create a new identity that matched their attitude and aspirations. The new brand, based around the idea of freedom and taking the contol back, reflects this spirit of protest and rebelliousness while highlights the high standard of care. An easy and honest approach to on-demand healthcare.


Jowey Roden Creative Director

Alice Walker Verbal Strategy Director

Arthur Foliard Lead Designer

Anton Martinez Digital Designer

Christian Beck Motion Designer

Nurx - App screens Nurx - Home
Nurx - Desktop Nurx - Mobile Nurx - Typeface