Volkswagen '17—18

Moving one of the biggest automotive brands into the future. An award-winning ecosystem.

Art Direction, Design for Web and Creative at Tribal Worldwide / adam&eve.

01

Volkswagen 2020

Volkswagen's UK Connected Journey has set the bar in the industry for years. From website to apps, showrooms to car configurator, Tribal created a customer experience that has been awarded many times. However, this digital ecosystem never stops evolving, and as an internal pitch we wanted to reinvent it and take it a step further. A future vision to an advanced and more immersive ecosystem.

Credits

Victoria Buchanan Executive Creative Director

Adam Powers Chief Experience Officer

Mark Geden Strategy Director

Anton Martinez / Toby Snowdon Lead Designer

James Monaghan Motion Designer

RealTime UK 3D Artist

Volkswagen - Cinematic Explore (Landing) Volkswagen - Digital concierge (Welcome) Volkswagen - Cinematic Explore (Wheels) Volkswagen - Cinematic Explore (Interior) Volkswagen - Digital concierge (Next steps)
02

VWG eCommerce

A multi-brand solution for the VW Group eCommerce platform. As part of a Volkswagen Group pitch, we created a design system that allowed their main four brands – Volkswagen, Audi, SEAT and Škoda – to live happily under the same platform. The system sets the product in the center of the experience, keeping the designs minimal and injecting the branding only through colour and typography.

Credits

Victoria Buchanan Executive Creative Director

Sunny Kumar UX Director

Anton Martinez / Toby Snowdon Lead Designer

Peter Dickinson Motion Designer

VWG Shop - Homepage (Seat) VWG Shop - Listing (Volkswagen) VWG Shop - Product (Volkswagen) VWG Shop - Product (Seat) VWG Shop - Product (Škoda) VWG Shop - Product (Audi)
03

The new T-Roc

For the global launch of Volkswagen’s T-Roc SUV, adam&eveDDB and DDB Berlin/Hamburg created Bam, a young and ungovernable ram. As part of this campaign, 'Born confident', I was briefed to transport that character into a set of different digital banners. One of the ideas I came up with was taking that uncontrollable attitude to the next level, making the ram smashing the fourth wall – the screen.

Credits

Rick Brim Chief Creative Officer

Patrick McClelland / Feargal Balance Creative Directors

Darren Beresford / Rick Gayton Creative Team

Anton Martinez Concept and storyboard