A world of brands living happily together under one roof. A design system for a masterbrand.

Design Lead. Art Direction. Documentation. 2017.


A global redesign

Off the back of the global pitch win, we built one big house for all the family. Not only did we have to work closely with Walls and all the sub-brands to achieve a shared vision for all parties, but to also make a complex world with 15+ sub-brands, accessible, simple and easy to use by all brand managers across the globe.

Wall's - Styleguide Wall's - Home Wall's - Brand landing (Carte D'Or) Wall's - One big house for all the family Wall's - Product (Solero)

Tribal Worldwide / adam&eveDDB

Creative Director Jon Cleave

Strategy Director Joana Veiga

Associate Design Director Thomas Grist

Lead Designer Anton Martinez